Using A Blog To Bring More Visitors To Your Website
With the basics of traffic generation down, and your autoresponder in place to collect the names and email addresses of customers and potential customers, you may be ready to increase your traffic-getting efforts by adding an additional method to your traffic generation strategies.
One way to do this, if you truly have something valuable to say that you know many potential customers would like to know, is by starting a blog for your business website.
What is a “blog?”
When blogs first appeared online, the word “blog” was short for “web log” which was initially a type of online diary or journal in which people posted their thoughts. Their web log or “blog” was often updated daily.
Today, a blog would more accurately be defined as a chronological log of frequently updated information, published on a website.
Blogs Can Be Indistinguishable From Other Kinds of Websites In Appearance, Yet Offer More Features
When it comes to appearance, a blog such as those created by the Wordpress content management system, can be easily set up to look like a regular website. Blogs come with a multitude of potential functionalities from plugins. Some plugins will add photo galleries to your blog, some can add a forum to your site. Pretty much anything you can imagine, there is probably a plugin for it.
Why would you want to use a blog in conjunction with your business website?
Just like with an autoresponder, your blog is used to provide your visitors with information … specific, relevant information about the products and/or services offered by your business. Your blog posts would be targeted to the wants and needs of your specific visitors and when used correctly, maintaining a blog will naturally create a feeling of authority and additional credibility for your business.
You would link from your blog posts to relevant products or services on your site, thus increasing traffic to your main website and potentially driving up sales.
Blogs Are Search Engine Optimized Right From the Get-Go
Another reason you might consider having a blog for your business is that blogs are better optimized straight out of the box for making your information easy to find online via the search engines.
I’ve had a number of my websites indexed by Google within 15 minutes simply by adding a blog to my website and posting to it.
Blogs Are Easily Well-Organized
Yet another reason you may want to utilize a blog for providing information to your visitors is because the information posted to your blog is well-organized.
The regular format of a blog it makes it easy for yourself and others to find information you’ve published, almost automatically, because your blog posts are organized by date, by category, and by post title.
Blogs Enable You to Quickly Connect to Your Target Market
When you realize that the faster you can get information about your products or services to your prospective buyers, the faster you will make sales, having a blog makes perfect business sense.
Blogs not only make disseminating information to your potential clients and customers simple and easy, they also give you the ability to do so super-fast.