Adbeau Productions Inc.

Archive for the ‘Internet Marketing’ Category

Another way to increase traffic to your website is by writing articles. I recommend putting these articles onto a blog on your business domain, but you may also submit them to the popular article directories and other sites such as Squidoo and HubPages.

Why submit your articles to article directories such as Ezine Articles and Go Articles? Because these directories will “syndicate” your articles, meaning they let their visitors reprint your articles on their own websites as long as they credit you as the author and include the link back to your website – which should be in every resource box for every article you write and submit to such directories.

Why would you want to allow your articles to be syndicated?

Imagine a lady who sells perfume from her website comes across one of your articles about skin care. She feels the information is good, thinks her website visitors would benefit from reading it, so she places an authorized copy on her website for her viewers to read.

Per the syndicating site’s usage rules, she must leave your resource box intact on the article, and that article includes a link back to your website. You now have your own tiny little ad from this woman’s perfume site that leads to the skin care section of your own website. br>
Now you have generated an additional traffic source from a single article you wrote, simply by letting others reprint your article. Not only will you get traffic from the viewers who read your article at the article directory and want to know more, you will also get traffic from the perfume seller’s website visitors who read your article and want to know more.

But it doesn’t stop there. Imagine having 10 such articles being syndicated across other websites, or 100. Can you see the traffic generation potential in using this strategy for your business website?

Outsource Writing of the Articles

I realize as a business owner, you don’t have time to write a hundred articles although it is obvious the potential increase in traffic and profits makes using this strategy to drive traffic to your website well worth the time and effort.

YoYou don’t have to create the articles yourself. You can hire others to create articles for you, and even to place them in the article directories on your behalf.

Article Markeing = More Visitors to Your Site = $$$

Put this traffic generation method into place from the beginning, as soon as you decide to bring your offline business online, and you could be benefitting from increased traffic to your website right from the start.

With the basics of traffic generation down, and your autoresponder in place to collect the names and email addresses of customers and potential customers, you may be ready to increase your traffic-getting efforts by adding an additional method to your traffic generation strategies.

One way to do this, if you truly have something valuable to say that you know many potential customers would like to know, is by starting a blog for your business website.

What is a “blog?”

When blogs first appeared online, the word “blog” was short for “web log” which was initially a type of online diary or journal in which people posted their thoughts. Their web log or “blog” was often updated daily.

Today, a blog would more accurately be defined as a chronological log of frequently updated information, published on a website.

Blogs Can Be Indistinguishable From Other Kinds of Websites In Appearance, Yet Offer More Features

When it comes to appearance, a blog such as those created by the Wordpress content management system, can be easily set up to look like a regular website.  Blogs come with a multitude of  potential functionalities from plugins.  Some plugins will add photo galleries to your blog, some can add a forum to your site. Pretty much anything you can imagine, there is probably a plugin for it.

Why would you want to use a blog in conjunction with your business website?

Just like with an autoresponder, your blog is used to provide your visitors with information … specific, relevant information about the products and/or services offered by your business. Your blog posts would be targeted to the wants and needs of your specific visitors and when used correctly, maintaining a blog will naturally create a feeling of authority and additional credibility for your business.

You would link from your blog posts to relevant products or services on your site, thus increasing traffic to your main website and potentially driving up sales.

Blogs Are Search Engine Optimized Right From the Get-Go

Another reason you might consider having a blog for your business is that blogs are better optimized straight out of the box for making your information easy to find online via the search engines.

I’ve had a number of my websites indexed by Google within 15 minutes simply by adding a blog to my website and posting to it.

Blogs Are Easily Well-Organized

Yet another reason you may want to utilize a blog for providing information to your visitors is because the information posted to your blog is well-organized.

The regular format of a blog it makes it easy for yourself and others to find information you’ve published, almost automatically, because your blog posts are organized by date, by category, and by post title.

Blogs Enable You to Quickly Connect to Your Target Market

When you realize that the faster you can get information about your products or services to your prospective buyers, the faster you will make sales, having a blog makes perfect business sense.

Blogs not only make disseminating information to your potential clients and customers simple and easy, they also give you the ability to do so super-fast.